Promotions

1. Custom promotions

How to create a custom promotion

Step 1: Open the create screen

In the admin interface, choose Promotions > Custom promotions > then click Create new in the top right.

The custom promotions overview shows every custom promotion you have created before. The columns worth paying attention to are:

• The priority of the promotion

• The discount value

• How many times the code has been used

• Which users it currently applies to

• The switch that turns the code on or off

• The code's expiry date

Step 2: Choose which students it applies to

Click Students — selected: 0 to pick the students who receive this code (if you select nobody, the system lets every student use it).

The system lists every student on your courses. MONA Elearning also segments users in detail so you can judge how promising each student is. The common segments are:

• PRO: students who have upgraded to the PRO package.
• Free: students on the free account tier.
• Interested: watched more than 75% of one video.
• Verify: successfully verified their account.
• Hot: watched 100% of a video and has made a purchase before.
• Qualified: watched more than 30 minutes or finished 5 lessons.
• Indie: has not visited the site for 3 days.
• Cold: students who have not returned for a long time (15 days).
• Affiliate: students who arrived through an affiliate channel.
• Inactive: has not verified their email.

Use this to pick the right users for the promotion.

Step 3: Fill in the promotion details

To create a custom promotion code, fill in all of the fields below:

1. Title: a short, recognisable name for the promotion.
2. Discount type: choose percentage or fixed amount.
3. Value: the amount or percentage discounted.
4. Code: the code students enter at checkout (for example: KM50, UUDAIPRO).
5. Priority: decides which code wins when several promotions are active at once (higher priority applies first; the default is 1).
6. Number of codes: caps how many codes the system issues in total (leave blank for unlimited).
7. Uses per customer: the maximum number of times one student can use this code (usually set to 1).
8. Validity period: set the start date and end date of the code.
9. Description: details or conditions attached to the code, so students know where they stand.

Exclude affiliate: stops the discount code from stacking with affiliate discounts.

Exclude other promotions: applies this code alone, with no other promotion stacked on top.

2. Code-hunt promotions

Code-hunt promotions let you configure golden hours during the day when discount codes are released, which drives sign-ups.

There are two main formats:

• Daily promotion: the system automatically creates and applies codes during fixed time slots every day.
• Code hunt: a one-off code-hunting event in the time slot you choose.

Step 1: Create the programme

In the admin interface, choose Promotions > Code-hunt promotions > then Add a row.

Step 2: Fill in the code-hunt settings

Enter the details of the code-hunt programme:

• Promotion name: the display name of the code-hunt programme.
• Number of codes: how many codes will be released in total.
• Number of users: the maximum number of students who can use a code.
• Discount type: percentage (%) or a fixed amount.
• Discount value: the discount matching the type you chose.
• Code description: details or terms attached to the code.

Step 3: Set the maximum discount percentage

3. Affiliate promotions

Step 1: Create the programme

In the admin interface, choose Promotions > Affiliate-only promotions > then Create new.

Step 2: Fill in the settings

Enter the details of the affiliate promotion:

• Promotion name: the name of the affiliate promotion programme.
• Number of vouchers: how many vouchers the programme issues in total.
• Uses per user: how many times each student account can use the code.
• Discount type: percentage (%) or a fixed amount.
• Discount value: the discount matching the type you chose.

Step 3: Review and save

The system manages affiliate promotion codes with automatic rules:

• Dedicated codes for each affiliate partner are generated automatically at 00:00 on the 1st of each month (10 vouchers per partner).
• To review a partner's vouchers, scroll down to the user list and click the "+" icon next to their name for details.

4. Flash sale promotions

Step 1: Create the programme

In the admin interface, choose Promotions > Flash sale promotions > then Create new.

Step 2: Configure the programme

Enter the details that configure the flash sale:

• Thumbnail: the image shown in the notification popup on the course page. Leave it blank and the system shows a text-only notice instead.
• Applies to: by default the programme applies to every student on the system.
• Exclusions:
  • Affiliate discount: prevents it stacking with affiliate codes.
  • Other promotions: prevents it combining with any other promotion on the same order.
• Title: the display name of the flash sale campaign (for example: Vietnamese Teachers' Day, 20 November).
• Discount type: percentage (%) or a fixed amount.
• Value: the discount you want (30–40% is recommended for the best conversion rate).
• Validity period:
  • Start date: when the campaign goes live (for example: 00:00 on 20 November).
  • End date: when it stops (for example: 23:59 on 20 November).
• Description: a short introduction to the flash sale.
• Conditions: any conditions attached (with none set, the system applies it to every order).

Once everything is filled in, click "Save" to finish.