Automatically close sales with the Trial Funnel model
Selling a high-ticket course to someone who has never heard of you is hard. The trial funnel solves that by inverting the order: give first, sell later.
You build a genuinely useful free course as a lead magnet. It is the gift that invites a stranger into your system, the stretch of time long enough for them to start trusting you, and a legitimate reason for them to keep coming back - without you having to spam anyone.
01
Highlights
Turn a COMPLETE STRANGER into a student
A free E-Learning course as a Lead Magnet - a gift attractive enough to invite strangers into your system.
Enough duration to build TRUST
The free E-Learning course is also long enough to gradually build trust with a complete stranger.
A reason for customers to return many times
Each lesson is a legitimate "excuse" for customers to come back - no spam, no begging.
Tracking · Analytics · Retargeting
There is enough time and space for technology to TRACK, ANALYZE and RETARGET people SIMILAR to potential students.
Know where it goes wrong - fix it there
Accurate website tracking lets you continuously MAKE MISTAKES/FIX THEM and know exactly which step loses customers.
02
How it works
- 01
Turn complete strangers into learners
A free course acts as the lead magnet - an offer compelling enough to bring a stranger into your system.
- 02
Enough runway to build trust
The free course is also long enough to gradually build trust with someone who started out a complete stranger.
- 03
A reason to return, repeatedly
Every lesson is a legitimate excuse for the learner to come back - no spam and no pleading required.
- 04
Track, analyze, re-approach
You gain the time and the surface area for the system to track behavior, analyze it, and retarget people similar to your best prospects.
03
Frequently asked questions
If I give a course away, who still buys the paid one?
The free course is a lead magnet, not a replacement for paid content. It builds trust and creates reasons to return, while the in-depth material stays in the PRO course.
How is this different from running ads straight to a sales page?
Direct ads ask a stranger to decide on first contact. The trial funnel stretches that decision out and, along the way, collects the behavioral data you need to re-approach them and expand to similar audiences.
Is the follow-up automated once someone enters the funnel?
Yes. The trial funnel works together with Auto Email Remarketing and the automated promotion scripts to segment and nurture based on each learner's behavior.
Related features
All features →- 01Drag-and-drop template library for course websitesMona Academy's drag-and-drop template library: build a course-selling website with no code, 120+ industry templates, fast video and PageSpeed 95+.
- 03MONA DRM - Stop course video downloadsMONA DRM uses Google and Apple DRM to one-way encrypt course video, blocking downloads and screen capture. MONA is an official reseller of the service.
- 04Auto Email Remarketing - Automated course salesMona Academy's Auto Email Remarketing: set it up once, and the system segments by learner behavior, sends the right script, and reports open and click rates.
- 0530+ automated, personalized promotion scriptsMona Academy's 30+ personalized promotion scripts: flash sales, coupon hunts, lucky wheel, quest-based vouchers, with conditions updating in real time.
- 06Real-time lesson quality scoringMona Academy's lesson quality scoring pinpoints exactly what to change in each video to make your free course more compelling, with real-time data.
- 07Multi-level affiliate system for online coursesMona Academy's affiliate toolkit: multi-level commission, electronic partnership contracts, publisher dashboards, multiple campaigns and leaderboards.
Build your own course-selling website on Mona Academy
Sell courses, protect your content and look after learners on one platform, on your own domain.